Hozelock has combined a knowledge and passion for gardening with a pride in craftsmanship, for 65 years. Manufacturing in its factories in the UK and France, and with partners in Europe and Asia, Hozelock and Hozelock-Exel sell gardening products to retail customers in over 60 countries worldwide.

Job Description:

As Trade Marketing Executive, you will play a key role in developing and executing trade marketing strategies to drive brand awareness, engagement, and sales growth with our trade customers. You will collaborate with cross-functional teams, manage relationships with key stakeholders, and implement initiatives that align with the company’s overall marketing and sales objectives.

Key Responsibilities:

Trade Marketing Strategy:

• Work with the Marketing Manager in developing and executing effective trade marketing activities to support the company’s sales goals and overall business objectives.
• Collaborate with the marketing and commercial teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives with overall business strategies.

Retailer Relationships:

• Build and maintain strong relationships with key retailers (e.g., Amazon), understanding their needs and working collaboratively to develop joint marketing activities.
• Support the marketing team in ensuring Hozelock product data and media assets are accurate, relevant, and support customers and retailers to maximise presence across their touchpoints.

Campaign Development and Execution:

• Work with the Marketing Manager and commercial team on planning, executing, and evaluating trade marketing campaigns, including in-store promotions, product launches, advertising, and special events.
• Work cross-functionally with the UK and International teams on internal communications.
• Manage and deliver Trade Show Exhibitions, including cost & location, marketing collateral, attendees, transportation, stand design, and build.
• Support in the development, creation, and production of trade and POS catalogues for the UK & International Markets.
• Contribute to ongoing management and delivery of trade social media plans.

Market Analysis:

• Support with conducting market research and analysis to stay informed about industry trends, competitor activities, and consumer behaviour.
• Utilise trading numbers and insights to understand brand performance, identify new opportunities, and make data-driven recommendations for improving marketing effectiveness.

Budget Management:

• Work with the Marketing Manager to ensure any projects and campaigns are delivered on time and in budget, ensuring optimal allocation of resources to maximise ROI.
• Track and report on campaign performance, offering insights and recommendations for continuous improvement.

Cross-Functional Collaboration:

• Communicate regularly with internal stakeholders to ensure a unified approach to marketing and sales activities.
• Manage and support marketing processes, contributing to ad-hoc projects as required
• Any other duties required to assist in supporting the achievement of Company objectives

Core Competencies:

• Confident personality with ability to manage and persuade at all levels
• Analytical, numeracy and creative skills
• An excellent communicator with strong presentation skills
• Excellent attention to detail
• Excellent command of written English with copy accuracy
• Well organised and self-motivated
• Ability to work effectively under pressure and to tight deadlines

Education and/ or Experience:

• Graduate level with previous experience in a similar marketing role
• Project management experience essential
• High degree of fluency with MS Office